Holiday Marketing Doesn’t Have to Break the Bank

2016-11-01 by Admin

It’s that time of year again – time to start thinking about your holiday marketing. Often when we think holiday marketing we get stuck thinking of only promotions and discounts, but there’s so much more you can do to bring holiday business to your salon & spa without breaking the bank. Reward your Faithful Clients Your existing clients should be pampered and rewarded this holiday season as well. They are the ones that come to you regularly and will be the most likely to send referrals your way. Sneak reviews on products, discounts on add-on services, secret sales, and free shipping on your products, are all ways to make your clients feel appreciated this season. Host an Open House Open up your salon & spa to the general public and let them learn about you with an open house event. Showcase seasonal gifts, products, and other goodies. Offer a glass of warm apple cider, mulled wine and seasonal treats to really get people into the spirit of the holidays. You could even throw in a special offer that new clients or customers can redeem any time before the end of the year. Highlight Products or Offers on Certain Days of the Week Remember the 12 days of Christmas? Why not recreate this theme is 12 days of “your product or service” leading up till the end of the year. Focus on high margin items or those products that aren’t as well known to your customers. If you’re a salon & spa, make it “Massage of the week, conditioner of the week, or a certain discount off a service once week.” Be sure to blast these offers on your website, social media, email, posters, and flyers. Offer Gift Certificates Gift certificates as gifts are very popular during the holiday season. Especially for those giving gifts to people they don’t know well, those that are hard to shop for, and as rewards to their own employees. It’s a very convenient option and can even be purchased from the comfort of your home if you have a Salon Clouds mobile app built for you. Partner with Community Businesses If there’s a way to help your community partners out, this is the time to do it. Perhaps you are a salon with a cosmetic store close by, or even a restaurant next to you. This is a great time to come together and offer a time-limited discount off each other’s products or services. Get in the Spirit of the Season What better way to promote your business and all your holiday spirit than thru your website, social media and email marketing. Target local clients with newsletters, updates, and exciting calls-to-action just in time for holiday savings. Make sure to look your online presence as festive as possible. Everyone loves holiday cheer! Need some help pushing out your holiday marketing? Marketing your salon & spa doesn’t have to be a full-time job when you partner with a reputable business that can do the tasks for you. At SalonCloudsPlus, we can help you build a custom website, enhance your social media marketing, write and publish your blog, and give your salon that edge it needs to succeed. Need a new mobile-friendly website or haven’t seen our mobile app in action? Email us for a free demo of the system at app@webappclouds.com or check out the website at www.SalonCloudsPlus.com.