Ways to Leverage Social Media Effectively to Boost Engagement
2020-01-31 by Admin
When you’re a salon & spa owner, you’re always trying to build your clientele and strengthen the relationships you have with your current clients. Social media can play a huge role in promoting your salon while developing long-lasting relationships with your clients.
Not keeping your clients engaged, not following up outside of appointments, and not reminding them of your expertise and appreciation can diminish their loyalty to you and send them to another salon.
Using social media to engage and provide valuable content can be a beneficial tool to promote your salon, strengthen existing relationships, and leverage your reputation in your local marketplace.
Leverage these social media tips to not only attract new clients but also to build loyalty and keep engagement with your current clientele.
Stay engaged with your clients on social media. It’s easy to stay connected to your clients beyond the salon chair when you use your social media accounts effectively! Encourage your stylists to get their clients to share on their Facebook, Instagram and/or Twitter accounts so that the salon can follow them. This will allow you to share your client’s posts with your salon accounts and show your followers how awesome you are and how much your clients enjoy their new ‘do!
Offer tips & tricks for hair. Your followers are always looking for a quick updo, something that will help them look polished when they are running behind in the morning, or tricks to extend out their hair color or blowout. Why not utilize your social media to offer tutorials for hairstyling on-the-go or ways to extend the life of your hair color? Your followers will appreciate that you share these helpful tricks and beauty tips. Letting them share on their accounts will also allow others who may not know about your salon to also experience your brand. This type of content will make your salon the local go-to expert!
Post a “behind the scenes” look at your salon. What better way to make your clients feel like they are a part of the salon family than posting things that go on behind the scenes or things that bring the salon together for a productive day? Post a pic of your staff prepping for the day, introduce a new hair color option while a stylist is preparing a hair dye, talk about a special event that is going on in the salon, or share something you’ve invested in to enhance their experience, like new lighting or an extra-comfy chair. These types of updates will give your clients opportunities to see the salon in a more intimate way.
Design a branded ‘selfie station’ for clients to use. A great way to encourage clients to snap and post photos of their new hair color, haircut, style, or hair treatment is by offering a designated spot that is branded for your salon and offers the best lighting for a selfie or photo. Have the stylist take the photo so the client (and the salon) can then post on social media to brag about their new ‘do. Against a branded background, it’ll spread the word about your salon while showing off the expertise of your stylists.
Showcase the latest trends. Riding on the coattails of the branded selfie station, you can put together a monthly customer spotlight of the latest hair trends, updo’s, and hair colors using the images of your clients from the last month or two. It not only shows off all the latest trends, but it also gives your followers an idea of what you can achieve in your salon, as well as something to bring in for their next appointment so that they can enjoy the same style. Brand loyalty is achieved when you can show your followers that your salon is forward-thinking and always educating your stylists on the best techniques, newest products, and latest styles available.
Entice with offers exclusive to social media. Allow your followers to enjoy discounts and limited-time offers over your social channels for services and products that they can take advantage of the next time they come into the salon. Have a little fun and post a special word or phrase that pertains to your salon that they can mention when they come in for their next appointment. It can be 10% off products, a few dollars off their regular service, or even a discount on an add-on service that they’ve never tried before! Be creative! These exclusive deals will keep your followers checking in for the latest offers and coming back to the salon for regular visits!
Engage with a fun online contest. The world of social media provides a great audience for a fun salon contest so your followers can get more involved with your salon. The contest doesn’t have to be complex – it could be something as easy as asking your followers to enter your contest by answering a trivia question. Sometimes the offer of sample products, a discount on hair treatment, or the possibility of a free haircut is enough to get people engaged and talking about your salon.
Make sure you’re taking advantage of the many social channels available for your salon. If you don’t know where to start, need help maintaining current posts, or need content written and graphics developed, give SalonCloudsPlus a call today at (888) 909-1051, email us at firstname.lastname@example.org, or connect with us using our online form. SalonCloudsPlus can help jumpstart your business through innovative solutions.