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Holiday Marketing Doesn’t Have to Break the Bank

Posted on November 1, 2016 by SalonCloudPlus

It’s that time of year again – time to start thinking about your holiday marketing. Often when we think holiday marketing we get stuck thinking of only promotions and discounts, but there’s so much more you can do to bring holiday business to your salon & spa without breaking the bank. Reward your Faithful Clients Your existing clients should be pampered and rewarded this holiday season as well. They are the ones that come to you regularly and will be the most likely to send referrals your way. Sneak reviews on products, discounts on add-on services, secret sales, and free … Read More




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Salon & Spa Marketing Ideas for Success into 2017

Posted on October 20, 2016 by SalonCloudPlus

Marketing your hair salon & spa is important in improving the volume of your services, treatments, and products. One of the best ways to do it is by getting a reputable marketing company to help you with the “outside the salon” type marketing pieces. Here’s some hair salon & spa marketing ideas for you to try going into 2017. Things to do at the salon level: ✓Partner with local photographers who need hair stylist for their shoots. This can improve your portfolio and really make it stand out. ✓Make sure everyone in your salon comes in looking their best, hair … Read More




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Instagram Tips for Marketing for Your Salon & Spa

Posted on September 29, 2016 by SalonCloudPlus

In this series, we’ve been talking about social media marketing tips. Last week we went over Facebook and this week, I’d like to go over Instagram. Instagram can be a great tool to utilize with salon & spas since it’s such a visual market. Tips for Using Instagram as a Communication Tool Photos are the best way to market your salon & spa while showing a vast array of your stylist’s work as well as bringing a light side to your salon with fun photos that align with your brand. ✔ Use trending hashtags to attract your clients, and future … Read More




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Social Media Marketing for Your Salon & Spa – Tips for Marketing on Facebook

Posted on September 16, 2016 by SalonCloudPlus

Marketing a hair salon & spa is very visual work. Social media is a great way to engage your clients, and future clients, to spread more awareness about your salon & spa, and create brand loyalty. But do you know how to use these platforms in a way that both clients will enjoy and that will benefit your salon? Social media posts should encourage your clients to engage with you and bring them back for more interaction. Content should be engaging and interesting to your clientele as well as provide them with some new information that interests them or things … Read More




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Social Media Strategies for Your Salon & Spa

Posted on August 31, 2016 by SalonCloudPlus

When you own a salon & spa, social media channels, such as Facebook, Twitter, Instagram, and Pinterest, are important tools to not only use as marketing platforms but also to build and enhance the client experience. It’s important to spend the time and effort to build up a community within the social media channels, and then to regularly engage your followers while building new clientele. Who is Your Audience It’s imperative to know your audience. These are individuals who may have their own reasoning and behaviors for interacting with your brand. Make sure to understand what your followers are looking … Read More




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Mobile App Boosts Business

Posted on August 13, 2016 by SalonCloudPlus

Are you still on the fence about a mobile app for your business? What exactly are you waiting for? Mobile apps are becoming the main form of digital interaction for every generation group. Mobile phones, iPad, tablets and other smart devices are paving the way for how consumers are spending their money. The facts: Ø  Time spent online is more than any other media. Ø  Time on mobile devices have increased 575% over the last 3 years. Ø  Out of all the time on mobile devices, 80% is spent using apps. Ø  Apps offer a user experience that is unique … Read More




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Rules for a Successful Salon

Posted on July 28, 2016 by SalonCloudPlus

Salon success can be great … but before you get there, you need to travel that journey of making your salon successful. Sometimes it can be a difficult road, especially in today’s ever-changing and fast-paced salon industry where things seem to change as quickly as the latest trends. Salon owners need to come up with their own set of rules, believe in them, follow them, and update as necessary. Here’s a few that we found to be successful with “salon-trepreneurs.” Define Your Marketing Strategy Your marketing strategy should not only be advertising. In fact, many salon owners make the mistake … Read More




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SEO is Essential when Building Your Website

Posted on July 14, 2016 by SalonCloudPlus

When building your website, basic search engine optimization (SEO) is essential. It will help your website be properly positioned by those searching for your services and will help in the buying process. The goal is to build your website so that it’s pleasing to both your visitors as well as Bing, Google, and other search engines. SEO is critical to help your website be a profitable one. What’s the Goal of SEO? The purpose of SEO is a create an easy user experience and to communicate to the search engines that you are a relevant business to perform in their … Read More




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Don’t Be Left Behind with Mobile Apps!

Posted on June 28, 2016 by SalonCloudPlus

Statistics show that the mobile app industry is growing exponentially and in fact, is expected to double over the next four years. This means business owners need to take advantage of this technology now to keep up with the growth. Here’s a great infographic that shows exactly why you shouldn’t wait to get your mobile app for your business. At SalonCloudsPlus, we can help you build a custom mobile app that will help you take that next step toward increasing sales! Need a new mobile-friendly website or haven’t seen the app in action? Email us for a free demo of … Read More




summer marketing

Boost Your Salon Marketing this Summer

Posted on June 15, 2016 by SalonCloudPlus

The salon biz can be tough in the summer with clients leaving town for vacation and adding summer-fun activities to their already hectic schedules. We’ve put together some smart summertime marketing ideas to help you keep your business growing, cash flow coming in, and increased salon retail and service sales. ·         Pre-book and book-end appointments – catch your clients before they leave on vacation and schedule around their engagements. They’ll love the customer service with helping them manage their schedule and making sure they look their best before their big trips to see family and friends. ·         Bring some summer … Read More




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Ways to Use Your Marketing Dollars Wisely

Posted on June 2, 2016 by SalonCloudPlus

Large brands and corporations have close to unlimited marketing budgets – but for entrepreneurs and small business, you have to watch every dollar and use your marketing budget wisely. You may not have time for branding and marketing investments, you need immediate marketing ROI. But do you know how to execute a smart marketing strategy for your salon or spa for under $100? It’s true! You don’t need to start with a large budget for a small business Here’s some quick tips to help you grow your business. Research Your Target Market Take the time to identify both your target … Read More




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Reviews & Testimonials – The Lifeline to a Successful Business

Posted on May 11, 2016 by SalonCloudPlus

When someone leaves a review on your website, social media, or other review site for your business listing, it’s a direct reflection of your salon. Many people use reviews to help them determine whether they will use your services or not. Review and testimonials are huge determining factors these days with consumers. Your salon can gain or lose business depending on what your current, and past, clients are saying about you. How to get more reviews and increase your profits: 1. Actively seek out your best clients and ask them to post a review. You may even offer them a … Read More




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Tapping Into Tech For Small Business

Posted on May 5, 2016 by SalonCloudPlus

Small business owners are a breed unto themselves. They are by nature independent and willing to take risks, and because they are so close to the day-to-day events happening in their companies, they have an intimate knowledge about what’s going as well as which trends are likely to take hold. And that’s where technology comes in. Tapping into technology for a small business doesn’t require a huge investment in time, training, or finances. In fact, the best way for independent businesses to capitalize upon tech is to keep it simple. Cloud-based services are a case in point. Whether you need … Read More




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SalonCloudPlus Mobile App Can Save Your Clients Time and Frustration

Posted on April 11, 2016 by SalonCloudPlus

Sorry all you salon owners… It’s nothing against your devoted receptionists or friendly staff – but just about everyone I know HATES calling in for a salon appointment. Typically we’re so busy during business hours, 9am-5pm, it’s hard to find time out of our day to call our salon, be put on hold, try to make an appointment with our favorite stylist only to be told they aren’t available during our chosen time so we have to spend even more time on the phone trying to find an appointment that works for both of us. (exhausted yet?) If you’re anything … Read More




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Avoid Failure When Starting Your Salon & Spa

Posted on March 30, 2016 by SalonCloudPlus

It’s a statistic that up to 80% of all new small businesses fail within the first 18 months. Why? There are many reasons including financing issues, poor planning and mismanagement, and outside market conditions. Does this mean your salon and spa is doomed to fail? Of course not! Knowing the common mistakes and failures can help you avoid them when starting up and making your salon thrive. Pay attention and learn from some of these common failures: Failure to anticipate and keep up with technology and competition: This is a big one in our opinion. Things are changing all the … Read More




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Mobile Apps are the Next Level of Marketing You Need

Posted on March 16, 2016 by SalonCloudPlus

Spas & salons these days have to keep one-step ahead of their competitor which, often times, is just a few doors down. Visual marketing can help set you apart for that foot traffic that’s passing by each day, but what about the fastest growing marketing in 2016 – Mobile Marketing. If you’ve thought of having your own mobile app, now is the time to stop just thinking about it and do it! Mobile marketing isn’t just for large businesses anymore. These days’ small business owners are ahead of the game by using mobile apps to interact with their clients and … Read More




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Plan, Bend & Laugh – 3 Keys to Business Success

Posted on March 10, 2016 by SalonCloudPlus

The salon business, or really any small business, can be a lonely one. You’re riding herd on a group of creative, talented individuals while at the same time stretching to conform to standard business practices. Other than making like a juggler in a circus, how do you get it all to work? As with most things in life, keeping it simple is usually the best idea. Here are a few tips to help you put it all in perspective. First of all, have a plan. A good business plan doesn’t need to be long and complicated, but it should include … Read More




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Becoming a Salon-trepreneur

Posted on March 2, 2016 by SalonCloudPlus

The salon industry is now more dynamic and growing faster than any time in recent memory, and there’s no reason you can’t become a part of this phenomenal expansion. If you’re a “salon-trepreneur” looking to bring your business to the next level, here are a few simple rules to keep in mind. Carry exclusive products. We all know that offering retail hair care products to our clients is a great way to get additional value from a salon visit. That being said, there is little return from offering products that our clients can easily find in any one of dozens … Read More




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Be Smart with Your Salon & Spa Marketing in 2016

Posted on by SalonCloudPlus

Many salon and spa owners use the New Year as a time to ramp up their marketing. They are determined to try innovative ways to bring in clientele and ways to retain their current clients. There’s some great ways out there to market your salon and spa that work and two mainstream ways that are picking up notoriety with all generations, including the millenials, are blogging and social media. Blogging Matters: In today’s world, blogging is more than just a way to build up your SEO. Whether it’s for your current clients or potential new clients, there are some great … Read More




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Best Salon App maker for iPhone and android

Posted on December 24, 2015 by SalonCloudPlus

SalonClouds+ ~ Best Salon App Maker for iphone and Android Not all mobile apps are built equally. At SalonClouds+, we believe simplicity is the catalyst for the cloud-based app that can effortlessly be used by both iphone and android users. Years of feedback by salon owners, staff and clientele have proven that it’s important to deliver what the user wants most to successfully see the highest growth and revenue in your salon. Mobile app users want a client-friendly format that’s streamlined and easy to use but has all the features they need. Salon owners want a mobile app that will … Read More




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Salon and Spa Online Booking Appointment System

Posted on December 15, 2015 by SalonCloudPlus

Let’s be blunt, in today’s mobile world, your salon & spa needs a mobile app. Online bookings via a mobile app accounted for more than 24% of travelers in 2014 and 2015 was forecasted to double. Consumers are becoming so accustomed to this way of life, making an appointment or reservation thru a mobile app is becoming the new “norm” across all industries including the salon & spa realm. An app has been shown to attract new clients, increase bookings, and increase revenue. Letting the Client be in Control Booking thru a mobile app allows consumers to take their schedule … Read More




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Top Eight Reasons Your Salon and Spa Needs the Best Mobile App Available

Posted on December 7, 2015 by SalonCloudPlus

If you’re a salon & spa owner, you need to hear this. As of January 2015, there were 224 million monthly active app users in the US. That was a 21% increase over the year before and it will only continue to grow. If you aren’t mobile-friendly and don’t have a salon app, you are behind the times. Consumers are using mobile devices to look up local businesses multiple times a day and those with consumer-friendly apps are gaining those customers as loyal, repeat clients. Here are eight very important reasons your salon & spa needs a mobile app: Client … Read More




Holiday Shoppers

Reach More Holiday Shoppers

Posted on November 24, 2015 by SalonCloudPlus

By now, your holiday marketing should be in full swing. Did you forget anything? You want to reach shoppers, clients, and walk-ins in all the ways you can and boost retail sales during the holidays. You may even bring in new clients if you market successfully. Reach Out Online In-salon signs, flyers, and window displays will reach a limited audience but will do nothing to reach the majority of local shoppers. Last year, half of all holiday shopping was done online and this includes last minute purchases as well. Optimized website and blog content will allow local shoppers to more … Read More




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Holiday Season Marketing for Your Salon & Spa

Posted on November 16, 2015 by SalonCloudPlus

The holiday season is almost upon us! Many clients will need salon and spa services to help get ready for holiday parties, or to help alleviate the inevitable holiday stress. They’ll also be looking for some great gift ideas – which can mean a boom in gift cards for your business as well. However, as a salon & spa owner, you may even see a time when your spa clients feel that they may be too busy to attend their usual spa treatments. The goal is to keep your salon & spa top-of-mind by marketing services that cater to their … Read More




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Use Client Testimonials to Your Advantage

Posted on October 26, 2015 by SalonCloudPlus

When you market your salon, you should be utilizing the best marketing tool available, your client testimonials are strongest marketing tool. Today, people are relying more and more on reviews, referrals, and testimonials before making purchases and deciding on local services. The first step is making sure you’re getting consistent testimonials. This means actively seeking them out by asking your satisfied customers, especially those who best represent your target demographic, to give you a short written testimonial. You can even offer to write one for them, mentioning the service they loved and the stylist, and then get their approval before … Read More




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Steps to Growing Best Customers

Posted on October 16, 2015 by SalonCloudPlus

Many spa & salon owners don’t really understand the importance of good, current clientele. In fact, many don’t utilize and maintain a comprehensive customer growth strategy. Even a referral program is an invaluable thing in your industry. In order to get more sales out of your current customers, you need to rank your customers by sales and profitability to develop an adequate “customer profile.” Knowing who your best customers are, and their preferences, is the first step to growing sales and referrals. How to Train Your Staff to Encourage Growth in Current Clients Share your list of best customers, their … Read More