There are quite a few marketing ideas to keep your salon fresh and top-of-mind with your audience. However, it can get overwhelming trying to constantly come up with ideas to attract new clients and keep your current clients engaged, with several online, community, in-store, and word-of-mouth strategies to consider.
There are in-store marketing tools to consider, such as the ambience of your salon, products bundles & samples, the attitude of your stylists. There’s also partnering with local partners, monthly email newsletters, print ads, boosting your referral program, and a whole plethora of other things to consider and employ.
Let’s just take a deep breath and break this down into sections. First, let’s look at your online marketing tools for you to take advantage of and put in place.
Use Social Media to Its Fullest
Social media is essentially free marketing to promote your business, not only through words, but visually. Let’s face it, we are a visual industry! Take photos of your masterpieces, show how you change your clients’ lives, and express the time and care you put into making your clients look their best inside and out.
Not only is social media a great place to share pictures, but it’s also a great channel to announce all your specials and promotions for the salon. Make sure to put together a great attention-getting graphic and post your upcoming promotion on your social pages to get them excited about coming in to take advantage of the great offer.
Are you using Instagram to its fullest? By creating an online look-book with Instagram, you can not only show off your work, but you can highlight your salon’s personality to potential customers. Take advantage of this interactive platform by sharing hair tutorials and discussing your unique salon services, product reviews, and styling advice. Get the conversation started!
Utilize Online Directories
In today’s world, the majority of people look online for reviews, recommendations, and listings. Directories such as Google My Business, Yelp, Brownbook, Yellow Pages, and others connect them with local businesses. In fact, studies show that over 88% of clients report checking online reviews on listings before stepping into a business. If your salon isn’t listed on national, regional, and local online directories, you could be missing out on business.
Maintaining an Updated and Fresh Website
Your website should be one of the top 5 listings that come up when someone searches for your business or local keywords. Many times, your website is the first impression the client gets of your salon. Make sure your website shows up-to-date photos, offers current promotions, and all your services are accurate and give good descriptions. Websites should give enough information and be easy to navigate without bogging the potential client down with too much “stuff” to sort through. Great SEO keywords, easy navigation, pleasing visuals, a seamless booking tool, links to your social media & mobile app, and minimal clicks are the keys to a successful website.
Have we overwhelmed you with all the online options? Believe us, there are even more than what’s listed! Luckily, SalonCloudsPlus is here for you! We can get your website optimized and running smoothly, from your client-facing website content to the backend SEO. We can help with your social media marketing as well as updating your company’s listings to ensure you are at the top of your game.
Next, we will review ways to excite your clients and keep them coming back once they step into your salon. Impressing them at the salon will also encourage them to give out referrals ... and word-of-mouth is huge part of success in this industry.
If you’re ready to start achieving online success with our salon, or want more information about how we can increase your online exposure while establishing yourself and your salon as an expert in the industry, you can contact SalonCloudsPlus with our online form, give us a call at (888) 909-1051 or email us at email@example.com