Your salon & spa may have faced many challenges during this COVID-19 pandemic with multiple openings and closings, reduced business hours, decreased capacity limits, and you may have had to limit the services you offer. That’s why it’s so important this holiday season to boost your business revenue before the end of the year.

This year has definitely looked different with social distancing and strict safety guidelines, so business owners have had to use unique ways to attract new clients and keep business top-of-mind for their existing clientele. While Salon Clouds can offer you a more optimized website, expert Google AdWords campaign, and other tools to increase your SEO, there are other tools as well that can help you during the holiday season.

Focus on eCommerce and retail specials. With salon capacity limited, it’s more important than ever to take advantage of selling your retail products online. Consumers are looking for better ways to shop online this year and purchasing from sites they trust, such as their salon, can give them ease of shopping while boosting your sales. Some specials that you might want to consider for the holidays:

• Holiday gift bundles. This can be a bundle of hair care products specially formulated for dry winter hair, a set of holiday-scented lotions and bath products, or a skincare bundle with a moisturizer, exfoliator, and hand cream.
   
• Gift your shoppers with a free, mini-sized product or samples with every full-sized product purchase. By offering them a trial of a great product, you can increase sales when they fall in love with the product and come back to buy that product again.
• Offer a discount such as “spend $50 or more and receive 20% off your next purchase or a future salon service”.
• Shoppers are always looking for free shipping. By offering free shipping on all online orders (or for a small amount such as $35 or more), they will be more apt to purchase from you. Determine what is beneficial for your bottom line.
   

Offer weekly in-salon specials. Although you may be limited on how many guests you can have in your salon & spa, increase appointments by offering tantalizing weekly specials during the month of December – or even extend through January. Each week should be an offer that makes your clients feel appreciated and excited to book their next appointment. By sharing on your social media and getting the buzz extended beyond your current client base, it can attract more clients to your salon.

• $15 off your January massage or beauty service when you come in for a treatment in December.
• With any hair color service, you can offer a free add-on service such as deep conditioning or shine.
• Use each week to take advantage of different areas of service: spa treatments, hair treatments, hair color, hair extensions, massages, etc.

Gift cards are always a great idea. Gift cards can play a huge part in boosting revenue this year. Not only are they the perfect gift for your clients, but they are also a good revenue-generating tool for your business. Gift cards are guaranteed revenue for you, even if the recipient never gets around to using the gift card.

Clients: Gift cards are an excellent way for last-minute shoppers or those that cannot go out to shop, to purchase for their family, friends, and coworkers. By purchasing a gift card, they gift a relaxing experience while allowing the recipient to choose what they’d like at your salon & spa. Make it easy by offering gift card purchases from your eCommerce store, on your website, in-salon, and even from your mobile app!

For great ways to offer specials for gift cards:

• Purchase a $100 gift card and get a free $25 gift card toward a future purchase. This is tempting because the purchaser can use the extra card as another gift for someone, or use it themselves at their favorite salon.
• Purchase three $50 gift cards and receive 20% off your next salon visit.
• With every $75 gift card purchase, receive 10% off your favorite salon products.

Between people not being able to work regularly this year and the stress of the pandemic, consumers are looking for the best value and quality this year. Boost your sales by giving not only your clients but other consumers quick, simple, easy ways to purchase this year.

At Salon Clouds, we can help you send out email campaigns, boost your sales on Google, add banners and pop-ups to your website, help set up your E-commerce store, and offer you an optimized mobile app for your clients.

If you need help with email marketing, strategizing your sales and revenue, building an e-commerce store, or more, give SalonCloudsPlus a call today at (866) 654 -8009, email us at app@webappclouds.com, or connect with us using our online form.  SalonCloudsPlus can help jumpstart your business through innovative solutions.