The salon industry has changed this year, but communication has always been important in this customer service business. As we navigate through the challenges of COVID-19, communicating with your clients has become an even higher priority. Your clients may be uncertain about whether your salon is open, what precautions you are taking, and what they need to know before they arrive for their appointments, and this is an opportunity to build a better customer relationship through effective communication. At SalonCloudsPlus, we can help you connect with your clients in several ways.

The mobile app. One thing that hasn’t changed this year is that people rely on their mobile devices. In fact, people everywhere seem to be using them, even more, to keep in touch with family and friends, so the best place for your salon to be is right there on their device – through a mobile app. A branded mobile app for your salon from SalonCloudsPlus lets your clients know that your salon is always right there with them. With just a few clicks, they can make an appointment, get reminders and text confirmations about upcoming appointments, earn rewards through loyalty programs, learn about your salon’s latest specials, get updated information about your salon’s hours of operation, and much more. Custom push notifications allow you to create targeted messaging, including sharing information about COVID-19 protocols that your clients need to know before they arrive.

The website. The first place most new customers will find out about your salon is on your website, and repeat customers will also use it when they need information about the services you provide. At SalonCloudsPlus, we provide superb websites with customized templates that let you select the perfect fit for your brand. The right website design is crucial for communicating with both potential and regular customers, and we know how to create user-friendly sites that your customers can navigate easily to find the information that they need about your business. SalonCloudsPlus sites have all the best features for your communication needs, including e-commerce capabilities so your clients can get all the hair and skin care products they need to be delivered right to their homes, and so you can add a new, profitable revenue stream for your business.

Social media messaging. Having a presence on popular social media platforms does more than just advertise your salon. It lets you send customized, targeted messaging to your clients in a conversational way that helps them trust your business – and refer their friends to you. Our SalonCloudsPlus professionals can help you get started on a social media strategy that will help you communicate regularly with your clients.

Email marketing. Another place to reach your clients is in their inboxes, with newsletters and other email marketing pieces that deliver valuable information about your hours, your COVID-19 policies, your monthly specials, and much more. When your clients hear from you often in a branded format like an email newsletter, they are more likely to think of your salon the next time they need services, and they can easily forward your message to refer a friend. At SalonCloudsPlus, we can help you get started on an email marketing strategy.

Let us help you build better communication with your clients so you can concentrate on what you love to do – help your clients look and feel their best. For more information about how  SalonCloudsPlus can jumpstart your business through innovative communication solutions, connect with us on our online form, give us a call at (888) 909-1051, or email us at app@webappclouds.com.