Salons have a lot of competition in the marketplace. That’s why it’s becoming increasingly vital to develop a strong online presence to engage with current clients as well as draw in and communicate with potential clients.
Having a highly optimized website is just one of the puzzle pieces in the development of a comprehensive online marketing and brand strategy. Another piece to the puzzle for building a strong brand awareness, while providing relevant and useful content to your audience, is with consistent blogging.
The beauty of blogging is that it’s an inexpensive way for your salon to drive traffic to your website, enhance marketing efforts, keep your current clients up-to-date, and attract perspective customers.
According to various studies, 82% of businesses disclosed that blogging is a critical part of their business. Here are some other telling stats:
Small businesses that prioritize blogging efforts are 13X more likely to see positive ROI (HubSpot, 2019)
66% of surveyed marketers use blogs in their social media content (Social Media Examiner, 2019)
55% of marketers site that blog content creation is part of their top inbound marketing priority (HubSpot, 2018)
81% of B2B companies use blogging as a content marketing tactic. (Contact Marketing Institute, 2016)
One in ten blog posts effectively increase traffic in organic search over time (HubSpot, 2016)
Here are some powerful benefits of blogging for your salon & spa:
Outstanding boost to SEO. All major search engines look for fresh, relevant content. Blogging is a straightforward method that your salon can use to consistently provide that new content. When you post a new blog to your website, you are providing Google, Bing, Yahoo, and other search engines with fresh, up-to-date content to index. Blogging can also be used to insert relevant keywords that customers will use when searching for your types of services in your area.
Cultivate and strengthen relationships with existing and new clients. Customer engagement is immensely important for online marketing, and even more so with the salon & spa industry, where one-on-one engagement and visual branding is vital. Blogging is a great opportunity for you to connect with people in an informal, conversational way, and it can help build trust with your target audience through high-quality content that they find relevant.
An active comment section to your blog can allow readers to respond to your post, ask questions, and will give you the opportunity to directly respond to their comments, which will build trust and showcase your expertise.
Bond people to your brand. Brand awareness is key in this industry, and blog posting will allow you to show your readers the personal side of your business. Not only can it teach potential customers what you offer and how well you know your trade, but it will also allow them to understand your brand personality and how “at home” they can feel in your salon.
Create opportunities for sharing. One of the best benefits to blogging is the opportunity for others to share the link to your blog. This sharing creates viral traffic and market growth. By setting up and sharing your blogs on social media, it opens up the possibilities to share on all your social media platforms, by emailing it to a friend, and by visitors sharing the link directly. Talk about free marketing!
If you’re ready to start blogging, or want more information about how it can increase your online exposure while establishing yourself, and your salon, as an expert in the industry, you can contact SalonCloudsPlus with our online form, give us a call at (888) 909-1051 or email us at firstname.lastname@example.org.