You may have heard of beacon technology since its introduction by Apple in 2013. But are you aware of the valuable benefits it has for your salon & spa? Earlier this year, Global Market Insights released a report that forecasted that by 2024, the beacon technology market will surpass $25 billion!

We have no doubt that beacon technology will only gain market share in the coming years. Here’s how it can benefit you:

Personalized Customer Interaction. When a client comes near or into your salon, the beacon device sends a signal to your salon’s mobile app and delivers personalized content to their smartphone within seconds.

These targeted offers from professional salon product brands they trust, add-on services and specials from their favorite stylist, and other ads not only add a layer of personalization but also build trust in your brand.

Convenience. When your client walks into your salon, they can check-in themselves for the appointment. With beacon technology, if their appointment is for a specific service, they can receive offers for add-on services to be done during that appointment, an opportunity to upgrade to a higher spa package, or even offers on particular professional products that are relevant to the service they will be receiving.  

Enhanced Insights with Google Ads. When you sync the signals of your beacon to your Google Ads account, you can benefit from learning your customer’s offline activity. By learning these useful insights, you can serve your Google search ads to increase the online users that visit your salon. You may even be able to track in-store visits.

Understanding Offline Attribution. While it’s important to see your online advertising efforts, it’s just as important to understand your offline attribution as well. By using beacon technology to track major interaction details of users who have clicked on your digital ads, you can gain insights on how effective those ads are at brining clients and sales into the salon.

Beacons are a high-tech, cost-efficient way to provide your clients with an exceptional, personalized experience but it can also help you track offline searches of your customers, and track the effectiveness of your Google ads to produce more visits and greater sales.

If you haven’t yet invested in this growing technology, check out our website at www.SalonCloudsPlus.com. At SalonCloudsPlus, we provide the latest technology to build and maintain your strong client relationships through extraordinary, personalized services. Contact us at SalonCloudsPlus with our online form, give us a call at (888) 909-1051, or email us at app@webappclouds.com.