We hear from salon owners all the time: “What is SEO & PPC and how will they help my salon business?” We thought this was a good time to break down to the basics and go over what SEO & PPC actually is, why they are important for your business, and how SalonCloudsPlus can help increase your revenue with improved SEO for your website and strategic PPC campaigns.

The Facts on SEO

What is SEO? SEO, search engine optimization, is the process of optimizing your salon website using content such as images, keywords, and text to improve its search engine ranking with various search engines including Google, Bing, and Yahoo. A high organic ranking will improve the quality and volume of traffic to your business.

Why is SEO imperative to my business? The salon & spa business is a highly competitive industry. While search engines serve millions of users every day, it’s imperative that those people searching in your area are able to find you!

How will SEO help my business? The internet and social media are here to stay, and will only become more of an intricate part of our daily lives. Investing in the right SEO strategy is key to making sure your business reaches its full potential and ensuring your competitors don’t take over the market share of clients.

SalonCloudsPlus can help:

• Enhance search engine ranking. Once we increase your website ranking, we monitor SEO to ensure that more traffic is being directed to your website. We have the ability to alter keywords, images, and text to improve your SEO as needed for the best results.
   
• Increased conversion rate. The conversion rate is the ratio of the number of people who become your customers versus the total number of users that visit your website. Our highly targeted SEO will divert website visitors into those that are interested in becoming visitors of your salon. Increasing the rate of conversion will directly increase your sales.
   
• Brand awareness. You need increased visibility of your salon to make your salon popularity grow. Having your business in the top search engine results will increase visitors, which increases your brand awareness.
   
• Customer engagement. Engaging with your customers is essential to improvement to your service and products. When both your website and blog has been optimized, you will be able to better engage with your clients. At SalonCloudsPlus, we offer blog writing and posting to your blog page as part of our SEO package. Ask us about it! When potential & current clients see you as a trusted source, it instills a sense of loyalty that can boost revenue.

The Facts on PPC

What is PPC? Pay-per-click (PPC) is a form of paid advertising that allows you to pay to have your website on the search engine result page (SERP) when a consumer types in specific keywords or phrases to the search engine. The SERP with display text ads, banner ads, or both, to direct visitors to a dedicated landing page. The pay-per-click fee you pay is based on whether they click on your ad.

Top Reasons for PPC. When done correctly, PPC can earn quality leads. Combining PPC ads with a seamless user journey, it could mean substantial ROI on your PPC campaigns.

• PPC ads are cost-effective
• PPC ads produce quick results
• You can easily test and modify PPC ads
• PPC ads allow you to target your ideal salon clients
• PPC ads help you rank even with low domain ratings
• Data collected from PPC ads can help to improve your SEO strategy

Join us Monday, March 13, 2023, at 1:30 pm EST for our SalonCloudsPlus webinar on Branded Websites, SEO, and PPC.

Sign up now! https://us06web.zoom.us/webinar/register/WN_pqG7IvQqSjaawxl0ZlFpQA