Last year was a challenge for our industry, but 2021 promises a return to increased customer traffic. Because we’re still experiencing restrictions from COVID-19, many salons have paused their marketing efforts until things have improved. However, now is the time to build out your marketing presence so you’ll be visible when your customers need you, and we can help at SalonCloudsPlus.

There are many aspects to consider when marketing your salon to ensure that your salon is easy for clients to recognize. 

Integrated. Your salon presence should be consistent everywhere so that customers and potential customers can identify your business immediately. That means consistent colors, themes, and the logo and also consistent messaging so that everything you do speaks in the same voice to your clientele. All your marketing efforts should be integrated to make that happen.

Consistent. Occasional posts on social media are not enough to drive business to your salon. You need ongoing, regular messaging that engages your audience so that your salon & spa is the first thing they think of when they need your services. You can accomplish this through the regular blog and social media posts that talk about interesting topics like the newest trends as well as the latest specials available at your salon.

Targeted. Every marketing message should be crafted in a voice that appeals to your target audience and messaging should always be easy to understand. This is important because every message you send affects your clients’ perception of your salon & spa. Use clear, concise language that properly conveys the message you want to convey.

Multi-channel. It’s best to deliver your messaging over a variety of channels so that you capture potential clients everywhere. A mix of marketing techniques like social media, websites, mobile apps, flyers, and email newsletters helps you reach more people to keep them excited about your salon. 

Marketing your salon can be time-consuming, and we’re here to help at SalonCloudsPlus. We provide effective integrated marketing communication tools and services that let you focus on helping your clients while driving more business to your salon and spa. We can help with:

• Branded, multi-functional mobile apps for clients and staff

• Websites

• Branding packages

• Newsletter design

• Email marketing

• Search engine optimization

• Logo design

• Marketing materials

• And much more

Let us help you build out your marketing strategy for 2021 so you can start communicating more with your current and future clients now. For more information about how SalonCloudsPlus can jumpstart your business through innovative communication and branding solutions, connect with us on our online form, give us a call at (888) 909-1051, or email us at app@webappclouds.com.