Everywhere you look, the Coronavirus outbreak is causing confusion, fear, and havoc. Businesses are locking down facilities, people are working remotely, consumers are online shopping to get the products they need without having to leave their homes.
At this time, SEO (search engine optimization) isn’t just valuable to eCommerce businesses who want to continue to make sales online – it can help your business get ahead of the curve. Once this pandemic is behind us, your business can be one of the first to be back on top of the SERP’s.
At SalonCloudsPlus, we are helping our existing customers do everything they can to remain at the top of Google. Our vast experience in SEO and the digital marketing industry can help our clients combat the challenges they are facing.
The Basics of SEO
SEO is essentially the process of optimizing your website in order to get organic (unpaid) traffic from the results page on top search engines. Search engines such as Bing or Google crawl websites to understand their content and provide users with the best service for whatever they are searching for. These results are high-quality, relevant results based on keywords and key phrases that users are searching for.
Benefits of SEO
Results of SEO grow over a period of time. Typically, you can expect to see results within 6 months. However, the traction you will experience in a 6-month period is still less than what you will see at the 1-year mark. SEO needs to be seen as a long-term channel that you are constantly doing better than the competition so you can acquire a higher ranking in the SERPs. The coronavirus doesn’t change the fact that you will show results and be positioned to show even better SEO results once this virus in under control and your business can start taking on clients once again.
A Pull Marketing Channel
SEO is considered a pull marketing channel. This means that even if users aren’t actively searching for your business or products at the moment because of the coronavirus, it will still draw potential customers. While it’s important to understand the impact of pushing your service to clients at the wrong time, thus wasting your budget if you cannot be open or you have limited service, it is wise to look at any products and/or services you can be offering that will be in demand once this outbreak settles.
SEO as More than Acquisition
SEO should not just be a marketing channel used for acquisition. If you allow a professional company, such as SalonCloudsPlus, to utilize a more holistic approach, it will improve your website visitor experience, increase the speed of your website, and will boost your search campaign by using rich keywords and robust website content.
Look to the Future
Creating great online content now will be sure to benefit your business in the future. The key is creating robust content that is not time-sensitive. However, in these uncertain times, the key is offering content that is suitable for online visitors who are currently quarantined, have limited ways to travel, and are exercising responsible social distancing. This can be offering a sale for salon products that can be shipped directly to them, offering your blog as a great tool for DIY when they cannot make it into your salon, tips for staying healthy, and showing clients that you are a great resource in their time of need.
Although times are hard at the moment, SEO can continue to push your business forward so that it’s high on organic search when the demand for salons once again comes back in full force and using it for short-term wins on helping people by supplying your professional salon products and offering expert advice.
Suggestion: If you are a salon & spa, why not suggest that your clients purchase gift cards now so they can use them once the business is back to normal. It helps bring in revenue to your salon and clients will have already paid for services they inevitably will need! You can send our push notifications through your mobile app. Don’t have a mobile app? Ask us for a free demo.
At SalonCloudsPlus, we build stunning professional websites with eCommerce capabilities that are SEO optimized. They are personalized to your needs, mobile-optimized, integrated with salon/spa software, and they show off your salon branding to its fullest.
Give SalonCloudsPlus a call today at (888) 909-1051, email us at email@example.com, or connect with us using our online form. SalonCloudsPlus can help jumpstart your business through innovative solutions.