Flexibility and smart, quick-thinking were attributes that many salon owners needed to learn this last year with the pandemic. Many also learned the value and importance of an e-commerce storefront where their clients, potential clients, and valuable online shoppers, could order high-end, quality haircare and skincare products to keep their hair and skin healthy in between salon visits.
From a business perspective, an eCommerce store should be part of every salon & spas digital strategy. At SalonCloudsPlus, we can give you the top benefits that both your salon and clients will gain from a professional, custom-built e-commerce store.
How Customers will Benefit
When it comes to clients, customer service is essential. There are many reasons that people will enjoy shopping at your e-commerce store, and will come to rely on your quality products and easy-to-shop platform time after time.
Convenience and Accessibility
People want to be able to have their needs met quickly and efficiently, especially when it comes to being able to do their online shopping for haircare items. Instead of having to wait until their next salon visit, buying items from a salon they know and trust instead of running to a big-box store is more than convenient and it’s actually preferred.
Ecommerce stores are a great way for your clients, and potential clients, to interact with your salon and learn about your professional products without the need for immediate contact. While it’s always a treat to be able to come into your salon for a haircut, hair color, or hair treatment, your online store can eliminate the need for excessive trips out in public but still allow your clients to benefit from your professional products.
With your eCommerce store, your clients can review past purchases to make reordering quick and easy. They’ll be able to view what time of year they purchased particular items such as deep conditioning masks or products for dry, winter hair. It can also remind them of things they’ve ordered for others or that it’s time to order gifts for friends and family.
As a Salon Owner
With the SalonCloudsPlus eCommerce platform, your clients aren’t the only ones to reap the benefits. Your salon & spa will experience an increase in sales, productivity, and growth by adding an online store.
If you’re a salon that has limited your in-salon product displays, your sales can still thrive and your customers can still purchase their favorite products.
Encourage Brand Loyalty
Brand loyalty is inspired because your clients can get reliable feedback and advice regarding their individual hair care so they’ll be more apt to order from you in-between visits, knowing that their favorite products can be delivered right to their doorstep. For potential clients, if they can experience your quality products and how great your customer service is, they’ll be more apt to visit the salon and become loyal clients.
Your clients want to feel appreciated and valued. On your e-commerce platform, you can view their purchase history to tailor communications by making them aware that their favorite products are on special. Better yet, combine it with their salon file and send them an email introducing a product that they can benefit from.
Track Stylists Sales
During the shopping process, shoppers can name their stylist who recommended their products. This lets you see which stylists have good working relationships with their clients and allows them to receive the appropriate commission on the sale.
If you haven’t yet invested in an e-commerce platform, SalonCloudsPlus can help! Our platform integrates with most salon software products, making the process seamless while adding a valuable and effective online store for your salon or spa.
Give your business a professional advantage over your competitors while saving money in the long run. If you need help with email marketing, strategizing your sales and revenue, building an e-commerce store, or more, give SalonCloudsPlus a call today at (866) 654 -8009, email us at firstname.lastname@example.org, or connect with us using our online form. SalonCloudsPlus can help jumpstart your business through innovative solutions.