Spas & salons these days have to keep one-step ahead of their competitor which, often times, is just a few doors down. Visual marketing can help set you apart for that foot traffic that’s passing by each day, but what about the fastest growing marketing in 2016 – Mobile Marketing. If you’ve thought of having your own mobile app, now is the time to stop just thinking about it and do it! Mobile marketing isn’t just for large businesses anymore. These days’ small business owners are ahead of the game by using mobile apps to interact with their clients and engage with potential clients. If you’re ready to take your marketing to the next level, there’s many ways a mobile app can benefit your salon. Stay Visible: Studies show that consumers are spending well over 2 hours a day on their mobile device. Allowing yourself to be out in front of them at all times, and accessible at a moment’s notice, will be an advantage to your salon. Direct Channel: A mobile app has many uses: general info, hours, prices, booking forms, events, and much more. One of the biggest benefits for your salon is for customers to be able to get special sales promotions immediately. Through push notifications, you have direct interaction with your clients for appointment reminders, specials for them to book at their fingertips, and upcoming promos so they can take advantage of the sales and it brings them into your salon in between appointments. Adding Value to Clients: If you decide to use a loyalty program, this is a great way for clients to collect their rewards via your mobile app. This can result in more downloads and repeat visits. It’s also a great way for your clients to have the ability to buy gift cards for others, or themselves to save for those hectic days. We are a “last minute gift” society these days, and being able to buy a gift card in 5 minutes, right from your phone, is a valuable asset. Brand Building: A mobile app for your salon can greatly increase your brand awareness. Our mobile apps can be customized to your salon – stylish, trendy, funky, informative – whatever your whim, you can be sure it will be beautifully designed just for you. The more often your salon is top-of-mind to your clients, the more they will be inclined to buy your products and book appointments. Recognition is important and easy to do with a mobile app that is simple for your clients to use. Encourage Client Engagement: No matter what you’re selling; your clients need to reach you easily. Calling into the reception desk is sometimes a hassle for the both of you. Instead, your clients have the ease of access to your booking calendar at any time of day when it’s most convenient for them. Gone are the days of forgetting to call during specific hours or waiting on hold just to find out their stylist isn’t available at the time they need. Promote Client Loyalty: Your clients are being bombarded by other salons from all different directions - banners, billboards, newspaper ads, coupons, postcards, flyers, website banners, email marketing, etc. The most important thing you can do right now is make a one-on-one connection with your clients, making them a loyal, repeat client to your salon. When you have loyal clients, they tend to help promote your brand and with referrals, you will only continue to grow your clientele. Take your marketing to the next level and be only a “fingertip” away from your clients, and here at SalonClouds+ we’re ready to help. If you aren’t yet using the SalonCloudsPlus app, email for a free demo of our system. You can email app@webappclouds.com or check out the website at www.SalonCloudsPlus.com.